A Market Research Analyst carries a 56/100 AI replacement risk (medium). AI can already handle survey analysis; Research design still needs a person. Of exposed work, ~59% is automation vs 41% augmentation. Capability clock: ~1.8 years (2028). (ReplacedYet AI-Risk Index, 2026 data.)

Will AI replace a Market Research Analyst?

AI replacement risk: 56/100 (medium risk). Moderate exposure — AI automates routine parts; judgment and relationships remain human.

Timeline: 2028–2031. Of the exposed work, roughly 59% is likely to be automated and 41% augmented. $35.3B/yr of US wages sit in highly-exposed work for this role.

AI/software exposure: 67%. Robot/physical-automation exposure: 0%.

Capability clock: AI's measured task horizon reaches this role's core complexity (~176.6h of human work) ~1.8 years (2028) — projected from METR's ~4.3-month doubling.

Pressure Index: 58/100 (medium) — blends risk, demand trend, and real-world evidence. Job postings down 30% vs 2020.

AI tools targeting this role

• Perplexity — synthesizing research and market findings with sources
• AlphaSense — aggregating and summarizing industry and competitor data
• ChatGPT — drafting survey analysis and research summaries

Layoff signal: moderate — AI synthesis tools speed up data gathering and reporting, trimming demand for routine research support.

Then vs. now: the 2013 Oxford study scored this 61%; our 2026 index scores it 56% (a fall of 5 points).

Tasks at risk

• Survey analysis — AI summarizes and codes responses.
• Competitor scans — Automated research aggregation.
• Report writing — LLMs draft full reports.

Tasks that still need a human

• Research design — Framing the right question needs judgment.
• Strategic recommendations — Tying insight to action stays human.

Skills that protect you

• Research strategy — Own the questions, not just answers.
• Advanced statistics — Rigor AI can’t fake.
• Insight storytelling — Drive decisions.

Safer adjacent careers

Brand Manager (28%) · Marketing Manager (34%) · Marketing Coordinator (42%) · Advertising Manager (43%)

Related jobs

Social Media Manager (50%) · Email Marketing Specialist (49%) · Public Relations Specialist (46%) · Content Marketer (44%)

Category: Marketing · Methodology · Download the dataset

ReplacedYet AI-Risk Index. Last updated 2026-06-26. AI-estimated and directionally useful, not a guarantee.